Student Movements and Democratic Communication in Indonesia: Social Media Mobilization during National Policy Protests

Authors

  • Ahmad Syukur Pratama Universitas Negeri Semarang Author

DOI:

https://doi.org/10.65815/ekcdps75

Keywords:

Student movements, political communication, social media, protests, Indonesia

Abstract

Student movements have historically played an important role in Indonesian political change, while social media has increasingly transformed how demonstrations are organized, communicated, and interpreted. This article examines the relationship between student activism and digital political communication during national policy protests in Indonesia. Using qualitative social movement and digital discourse analysis, the study explores mobilization messages, hashtags, organizational networks, livestreaming, and interactions between students and broader online communities. The article argues that social media reduces organizational barriers and enables rapid coordination across universities and regions. Digital platforms also allow protesters to communicate directly with the public without depending entirely on traditional media coverage. However, rapid mobilization can create challenges involving misinformation, fragmented leadership, and online polarization. The study proposes a hybrid mobilization framework in which physical demonstrations and digital communication operate as interconnected spaces of political participation. The article concludes that Indonesian student movements continue to function as important democratic actors while adapting their organizational strategies to contemporary communication technologies.

References

Bennett, W. Lance, and Alexandra Segerberg. 2012. “The Logic of Connective Action: Digital Media and the Personalization of Contentious Politics.” Information, Communication & Society 15 (5): 739–768. https://doi.org/10.1080/1369118X.2012.670661.

Chadwick, Andrew. 2013. The Hybrid Media System: Politics and Power. New York: Oxford University Press. https://doi.org/10.1093/acprof:oso/9780199759477.001.0001.

Chadwick, Andrew. 2017. The Hybrid Media System: Politics and Power. 2nd ed. New York: Oxford University Press. https://doi.org/10.1093/oso/9780190696726.001.0001.

Earl, Jennifer, and Katrina Kimport. 2011. Digitally Enabled Social Change: Activism in the Internet Age. Cambridge, MA: MIT Press.

Gil de Zúñiga, Homero, Nakwon Jung, and Sebastián Valenzuela. 2012. “Social Media Use for News and Individuals’ Social Capital, Civic Engagement and Political Participation.” Journal of Computer-Mediated Communication 17 (3): 319–336. https://doi.org/10.1111/j.1083-6101.2012.01574.x.

Ida, Rachmah, Muhammad Saud, and Musta’in Mashud. 2020. “An Empirical Analysis of Social Media Usage, Political Learning and Participation among Youth: A Comparative Study of Indonesia and Pakistan.” Quality & Quantity 54: 1285–1297. https://doi.org/10.1007/s11135-020-00985-9.

Intyaswati, Drina, and Malida Tsani Fairuzzab. 2023. “The Influence of Social Media on Online Political Participation among College Students: Mediation of Political Talks.” Southern Communication Journal 88 (3): 257–265. https://doi.org/10.1080/1041794X.2023.2165703.

Klandermans, Bert. 2004. “The Demand and Supply of Participation: Social-Psychological Correlates of Participation in Social Movements.” In The Blackwell Companion to Social Movements, edited by David A. Snow, Sarah A. Soule, and Hanspeter Kriesi, 360–379. Oxford: Blackwell.

Kusumo, Rangga, and Aditya Perdana. 2022. “Connective Action in College Student Activism: Case Study of Indonesian College Student Demonstration in September 2019.” Budapest International Research and Critics Institute-Journal 5 (3). https://doi.org/10.33258/birci.v5i3.6651.

Nugroho, Bernardus Herdian. 2025. “Digital Activism and Youth Participation in Indonesia: A Qualitative Study of Social Media’s Role in Contemporary Social Movements.” Priviet Social Sciences Journal 5 (10): 91–105. https://doi.org/10.55942/pssj.v5i10.603.

Pratamawaty, Benazir Bona. 2025. “Social Media Activism and Digital Authoritarian Drift in Flawed Democracies: The Case of Indonesia.” Social Media + Society 1 (3). https://doi.org/10.1177/29768640251383985.

Rachimoellah, Muhammad, Putri Handayani Lubis, and Nindya Juwita Utimadini. 2024. “Digital Activism and Political Change: Challenges of Social Media’s Impact on Political Development.” Journal of Middle East and Islamic Studies 11 (2). https://doi.org/10.7454/meis.v11i2.177.

Ramadhani, Oktavia Anggi, Ahren Jasmine Azzahra, Apvira Azhari Siregar, and Aniqotul Ummah. 2024. “Analisis Keterlibatan Warga Digital melalui Media Sosial dalam Gerakan #ReformasiDikorupsi di Indonesia.” Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora 4 (2). https://doi.org/10.53697/iso.v4i2.2058.

Saud, Muhammad, and Hendro Margono. 2021. “Indonesia’s Rise in Digital Democracy and Youth’s Political Participation.” Journal of Information Technology & Politics 18 (4): 443–454. https://doi.org/10.1080/19331681.2021.1900019.

Saud, Muhammad, Rachmah Ida, Ansar Abbas, Asia Ashfaq, and Araz Ramazan Ahmad. 2020. “The Social Media and Digitalization of Political Participation in Youths: An Indonesian Perspective.” Society 8 (1): 83–93. https://doi.org/10.33019/society.v8i1.160.

Saud, Muhammad, Rachmah Ida, Musta’in Mashud, Farhan Navid Yousaf, and Asia Ashfaq. 2023. “Cultural Dynamics of Digital Space: Democracy, Civic Engagement and Youth Participation in Virtual Spheres.” International Journal of Intercultural Relations 97: 101904. https://doi.org/10.1016/j.ijintrel.2023.101904.

Sinurat, Yosua Abib Mula. 2023. “Connective Action and Digital Activity of the Cipayung Group in Protesting the Increase of Fuel Price.” PERSPEKTIF 12 (1): 285–297. https://doi.org/10.31289/perspektif.v12i1.8544.

Sutan, Arissy Jorgi. 2024. “Social Media and Collective Identity on Protest, Analysis Comparative of Omnibus Law Protest and Hong Kong 19–20 Protest.” Masyarakat, Kebudayaan dan Politik 37 (4): 403–417. https://doi.org/10.20473/mkp.V37I42024.403-417.

Suwana, Fiona. 2020. “What Motivates Digital Activism? The Case of the Save KPK Movement in Indonesia.” Information, Communication & Society 23 (9): 1295–1310. https://doi.org/10.1080/1369118X.2018.1563205.

Tilly, Charles, and Sidney Tarrow. 2015. Contentious Politics. 2nd ed. New York: Oxford University Press.

Tufekci, Zeynep. 2017. Twitter and Tear Gas: The Power and Fragility of Networked Protest. New Haven, CT: Yale University Press. https://doi.org/10.12987/9780300228175.

Wahyuningroem, Sri Lestari, Rheinhard Sirait, Uljanatunnisa, and Dudy Heryadi. 2024. “Youth Political Participation and Digital Movement in Indonesia: The Case of #ReformasiDikorupsi and #TolakOmnibusLaw.” F1000Research 12: 543. https://doi.org/10.12688/f1000research.122669.3.

Downloads

Published

2026-04-15

Issue

Section

Articles

How to Cite

Student Movements and Democratic Communication in Indonesia: Social Media Mobilization during National Policy Protests. (2026). Indonesian Discourse on Communication, Democracy, and Political Movements, 3(2), 75-94. https://doi.org/10.65815/ekcdps75